Update:the online petition to have the logo scrapped has ended, it lasted less than three days, and amassed over 50,000 signatures.
In case you’re wondering what these four blobs are, it’s the new Olympic logo for the 2012 games in London. The blobs, are actually numbers. The top two say 20, and the lower two, apparently, are a 12. Together it forms 2012, which is the year to which we will have to endure this appalling waste of money.
No, the Logo isn’t ugly for lack of money. These are some of the most expensive blobs outside of modern art. The development cost over £400,000, a figure that has prompted outrage and disbelief. Says the Telegraph newspaper:
But the logo, which cost £400,000 and took the best part of a year to be devised by brand consultants Wolff Olins, came up against widespread disapproval yesterday, with one Jewish person even ringing the BBC to complain that it was reminiscent of the infamous Nazi SS symbol.
Design guru Stephen Bayley condemned it as “a puerile mess, an artistic flop and a commercial scandal”.
However, Downing Street is on board. Tony Blair thinks these four… shapes, which will come in varied colours other than pink, can be life changing:
When people see the new brand, we want them to be inspired to make a positive change in their life.
Well I, for one, am inspired to sign the online petition to get it scrapped. And that would be a positive change.
Note: at 1630 UK time on Tuesday the 5th, a little over 24 hours after the logo was unveiled, the petition registered over 23,000 online signatures.