BagNewsNotes offers access to new explanations about the 2012 London Olympic logo. Most interesting.
Posted by: Tony Carson | 11 June, 2007
New take on London logo
Posted in Advertising | Tags: United Kingdom
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It is an interesting post, particularly the quote, some of which as follows:
“Where the criticisms lie, as it seems to me, are what happens to it when you look at it statically. The whole point of the thing is that it moves. It will appear year after year after year in all kinds of situations. Over the years, whenever you see it statically, it will remind you of what it’s like when it moves. I think it’s very imaginative and a very brilliant and brave piece of work, and if they keep their nerve there’s no doubt that it will work.” Brand-guru Wally Olins.
However, it’s still really ugly, and it gives off a sort of alienation. As clever as it may be kinetically, it’s most memorable moment in the eyes of most people has already happened, when they say it and said: what the hell is it?
Now, it represents £400,000 misspent, the disconnect of the politicians that ok-ed it, the corporate take-over of the event and the alienation of having a logo that has absolutely nothing to do with the people hosting and paying for it.
By: Sam Carson on 11 June, 2007
at 8:55 pm
Funny, the first time I laid eyes on it, my reaction was this: “WTF? The Swastika?”
Seems I was not alone in seeing that.
By: FurGaia on 11 June, 2007
at 9:36 pm