Posted by: Tony Carson | 18 July, 2007

Enhanced water: drinking your money

In what seems like one of the great scams of our times, the bottled water business is set to boom with the inclusion of such delicious additives as aurine, inositol and caffeine.

“I find most of them are nothing more than a flavoured water with a really good marketing campaign,” said Janelle Belter, a nutritional consultant and owner of Hip Momma Nutrients in Vancouver.

This article in the Globe and Mail entitled The new wave of H2O – worth it, or just all wet? explains the phenomenon, which seems like just another case of Buyer Beware.

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