Posted by: Tony Carson | 22 August, 2007

Butt Cam: free with the $900 jeans

PHOENIX The Huffington Post — Worried that new pair of high-fashion jeans may just make your butt look fat? Now shoppers in one upscale Scottsdale store can check it out for themselves before someone else makes the observation … using the Butt Cam, a camera positioned just so that’s connected to a video screen on a dressing room wall.

The cameras at Hub Clothing illustrate what many already know the most important test of a great pair of jeans is how they look from behind.

Hub, which sells mens’ and womens’ jeans for between $135 and $900, rolled out the cameras this week, and already they’ve created a buzz.

“It gives you a perspective that you can’t find any other way,” said Kip Merritt, a 50-year-old interior designer who was checking himself out in front of the camera. “What other choices do you have? A three-way mirror?”

“They want to look good to other people, not just themselves,” Simon said. “And even though it seems ridiculous, there’s nothing you wear more than jeans.”

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