Posted by: Tony Carson | 13 September, 2007

Only 63% of Torontonians like the Leafs TheStar.com | NHL | Leafs loved everywhere but Toronto

“We know the Leafs are incredibly popular but we have to keep working to keep our fan base as the city changes and it becomes more diverse,” said Tom Anselmi, CEO of Maple Leaf Sports and Entertainment.

Incredibly popular? Get this: Only “63% of fans in the Toronto market picked the blue and white as their favourite team, giving the Leafs the smallest percentage of hometown support compared with the other five Canadian markets.”

But, perhaps explained by the unending force-feeding of years of CBC, the Leafs are the most popular team in Canada with 26% of those asked to pick their favourite team choosing the Leafs. The Montreal Canadiens followed with 23%.

There is more here: Leafs loved everywhere but Toronto :

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