Posted by: Tony Carson | 18 September, 2007

Brijit – Great content in 100 words or less

This looks interesting. How many times have you started into a meaty article and quit? — not enough time, too tired, eye strain. Maybe Brijit is the answer.

Brijit – Great content in 100 words or less.

Here’s Brijit’s explanation:

What We Do

Simply, Brijit aggregates the world’s best long-form content and abstracts it in 100 words or less, providing busy, omnivorous, and increasingly mobile readers with rich, qualitative summaries as well as better guideposts for what to read, watch or listen to now. We produce these abstracts in concert with our readers, as one community of readers, writers and editors. Think of us as your well-read friend who leads you to that can’t miss article, video clip or product.

Why We’re Here

We wish deep down that we were the kind of people who could read the Economist AND the New Yorker cover-to-cover every week, watch the Sunday morning political shows, and never miss an hour of This American Life. But we’re not. And chances are, neither are you. Because who’s got the time? And that’s why we’re building Brijit. Our mission is simple: make it easy for all of us to discover and access the world’s best content, quickly, inexpensively and on our own terms.

Who We Are

Brijit is a privately-owned, angel-financed online media startup with teams based in Washington, DC, Mountain View, CA and Beijing. The Company was founded in 2006 and employs a distributed team of editors and writers.



  1. Interesting site indeed. I wonder what their business model is… advertisement?

  2. Ya, I wondered about that, too, $5 a pop can add up. And I question their copy target; I’ll read anything but there wasn’t much there I wanted to read; also, 100 words may be way too short to paraphrase, may not even be enough to tease. But I’ll keep it wound to see if it grows on me.

  3. Tony (and Dmitry):

    Thanks for taking notice. We’re just getting ramped up, so we appreciate any attention, and more importantly any constructive feedback.

    To answer your questions and get into it a little, if you’re interested:

    Yes, the model is advertising driven. There’s potential for fee and subscription based hyper-customization down the road, but for now we’re focused on building a platform around unique, high-quality, short-form content.

    As for the $5 we pay per abstract, it does add up, but we think it’s worth it. It may seem expensive relative to, well, free, but in the context of professional journalism, we’re getting really good value for our money. And we’re taking advantage of the virtues of crowdsourcing without tossing aside the benefits of traditional editorial control. The result, we hope, is terrific content (created relatively inexpensively) that real, busy people can use.

    I like to think of our Brijit Abstracts as a kind of haiku for review. As you point out, Tony, it’s not easy to give people an understanding of what the underlying material is about and a point of view on its quality in 100 words or less. But when you do, I think it’s a pretty elegant format, as well as an extremely extensible one.

    In terms of breadth and depth of coverage, we’re working on it. We expect to be dramatically expanding our coverage universe in the coming weeks and months. If you have any suggestions, please don’t hesitate to let me know.

    And if you like what you see, please tell your friends.


    Founder & CEO, Brijit

  4. […] 100 words This Brijit idea makes a lot of sense (we’ve already looked at it here: Great content in 100 words or less.)Before you take on a long, on-line article, have someone vet it for you in a hundred words or […]

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