Posted by: Tony Carson | 21 September, 2007

Swiping your newspaper

A sign of the times … and tomorrow. Those pesky coins will be replaced by the swipe card.

Britain’s Evening Standard said on Thursday it would launch the country’s first cashless payment card for a newspaper next week. See: London paper launches latest cashless payment card

Vendors for the paper will start offering plastic swipe cards which allow users to buy credits online to pay for the 50 pence ($1) paper, enjoy loyalty schemes and discount offers.

The move is part of a strategy to take account of the high number of Londoners who don’t carry coins while on the move, latch onto a growing fashion for swipe cards on London’s Tube and on the heels of a switch to chip and pin bank cards.

“My target audience is already cashless. They have credit cards and 20 pound notes and don’t carry change,” Andrew Mullins, the Standard’s managing director told Reuters.

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