Posted by: Tony Carson | 9 October, 2007

Beer: merging with gusto

Such is the corporate lust for market share and profits that we see paragraphs like this on the business page:

Molson Coors Brewing Co. shares foamed up to a healthy 11 per cent gain after the opening bell, courtesy of news that it and Anglo-South African brewer SABMiller Plc are merging their U.S. and Puerto Rican operations in a joint venture designed to compete more effectively with giant Anheuser Busch Cos Inc. which controls about 50 per cent of the market.

Inevitably, when Molson+Coors+SABMiller Plc merges with Anheuser Busch Cos Inc. the company will be forced to further water down its beer there being no profit alternative remaining.


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