Posted by: Tony Carson | 19 October, 2007

On beer — the age of the industrial giants is over

JUST 10 years ago, the proposed merger of SABMiller and Molson Coors into MillerCoors would have worried craft brewers. Back then, “American beer” was thought of as a cheap product with very little beer flavor. But today the United States has by far the most exciting beer culture in the world, and America’s 1,500 craft brewers are undaunted by the prospect  of a juggernaut that would have  30 percent  of the domestic market. The age of American industrial brewing is over.

NY Times has the story: Don’t Fear Big Beer

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