UK Prime Minister Gordon Brown is seeking to capture the public’s imagination with a search for a national motto. Is this a good idea?
One would think not. For a number of reasons.
• A national motto would only appeal to a super-serious few;
• It is justly open to ridicule by the vast majority;
• An entity will never appear the same way to all, so why try;
• It is a vanity exercise;
• It would be a salve on national wounds, or be perceived to be;
• In its attempt at inclusiveness, it could never recognize diversity;
• It will ultimately be bland;
• It will only appeal to the patriots, thereby missing those it seeks to attract.
On the other hand, if it works it might inspire youth and that would be a terrific pay-off.
The atrticle is here: Britain in five words