Wow. The spirit of Florence is taking root in downtown Chicago.
When Firenze started the Renaissance back in the 15th century the wealthy took it as a matter of responsibility to spread the wealth around by building parks and commissioning art for the entire city to enjoy. This creative enterprise, that became known as the Renaissance, is a legacy that still lives on throughout Italy — to the glory of all mankind.
Fast forward 500 years to witness examples of corporate responsibility in our time: Trump Tower pretty much says it all. The Me decades were always first and foremost about the corporations.
But Apple might be hinting at a new direction others might like to follow and with the same alacrity they follow everything else Apple does. Apple is refurbishing a run-down Chicago subway station that will be adjacent to its new store in the Windy City.
Sure, this move is a trifle self-serving but the Medici hardly threw money away.
We can only hope that this near-ultraism widens the eyes of the squinting corporatists who have a lot to learn about giving back. God knows, they have mastered the art of taking.