Posted by: Tony Carson | 29 October, 2009

On Gadget Porn

Ever seen a youtube of those guys on the net unpacking a new toy, meticulously inspecting each piece before getting to the heart of the matter further into the styrofoam buffered heart of the box? It’s called ‘unboxing.’

“Indeed the careful laying out and turning over of instruction manuals and warranty cards can take up endless silent – and fantastically boring – minutes of these films. They quickly became known as “gadget porn.”

The Globe and Mail has a great piece on it: Russell Smith unpacks online gadget porn and finds a fetish

“Go to YouTube and search “unboxing”: You’ll see 157,000 results. That’s 157,000 lonely basements, 157,000 nervous guys boasting that they got this unit before anyone else did because they had a hold on it, and they’re going to share the moment of booting it right now with you. I say nervous because a good third of them apologize for the video quality, and a quarter explain that it’s their first unbox, so be easy on them.”

Great fun.

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