If you like pulling for the underdog, you’ll love backing Detroit.
In big need of a major renaissance, the city is megaphoning a call-out to the artistically creative, aka the impoverished artist. Move here: it’s cheap! it’s cheap! it’s cheap!
Time Inc. asked five of the biggest advertising agencies with Detroit offices to convey their view of the opportunity ahead here. Their ads address this question: “If I’m young, talented and creative, and open to all kinds of opportunities, why Detroit?”
Here are their submissions.
Be great if it works.