News Corp. Chairman Rupert Murdoch says media organizations need to persuade consumers to pay for news content online in order to thrive in the digital age.
Doubtlessly true. But while the key to Murdoch is “to pay” the key to the buyer may well be “news content,” and there Murdoch may have a problem.
If you’re willing to spend, say, $20 a month on your internet news are you going to want actual news or are you going to want to pay for the faux-news/entertainment Murdoch ladles out like so much pablum?
The money filter may well be the one great corrective the news market needs.
I often look in on Fox News on television just so see how they’re trying to spin it. But would I pay for my curiosity? Never.
Paying for online content, a dreaded prospect we will almost certainly be faced with next year, is going to require a lot of adjustments both with the consumers and the producers.
If news reporting returns to a basis of objectivity and honesty — because that’s the kind of news we want to pay for, then paying may not be such a bad thing after all.